![]() Influencer content is something that can be released immediately. “Our talent management revenues went up three times in the last quarter. Since, then we have seen the rise of the influencers and a new crop of content creators. ![]() Understanding of the medium effectiveness and that it can deliver ROI increased dramatically as brands released innovative, refreshing and empathetic content with seamless product placement and narrative.ĭuring such times, when marketing budgets are slashed and brand managers are compelled to think of ways to maintain brand love and recall, decisions on small ticket items have been easy to make. ![]() Necessity is the mother of invention”, is an old proverb, and perhaps the most relevant phrase during the COVID-19 induced lockdown period, when brands shifted their focus towards content marketing and looked at ways to connect with their audiences through influencers, innovative content or creating new IPs.
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